Stop Marketing to Millennials or Gen-Z and Start Marketing to Tribes

This year, "Gen-Z are set to overtake Millennials as the biggest generation globally," writes Kian Bakhtiari of CMO network. He adds, however, that we shouldn't think of young people as a marketing segment, because they're not: "The digital age has enabled the creation of modern tribes, united by a shared mindset, rather than age or location." Demographic information alone is no longer as important. Add in different behaviors, attitudes and needs of young people, along with the fact that they are often "invisible" and populate social media platforms—and you have a more complicated yet authentic way of understanding your customer base. The fact that Bakhtiari's byline in Forbes magazine states he writes about marketing through a "Millennial and Gen-Z lens" is proof of his message. Read his entire article, "Stop Marketing to Millennials or Gen-Z and Start Marketing to Tribes" to better understand this mindset shift.

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Why Promoting Healthier Workplace Habits Will Boost Your Business

Too many existing workplace environments lack adequate value when it comes to mental health and physical fitness, according to Sam Corcos in his Entrepreneur article, "Why Promoting Healthier Workplace Habits Will Boost Your Business." Corcos acknowledges, "we're living in a fast-paced era with higher stress levels than ever," so it's crucial you show your employees you care about their health and well-being. Half of millennials and 75% of Gen Zers have left a job for mental health reasons, according to a recent study by Mind Share Partners, Qualtrics and SAP. Combine this high exit rate with the fact that according to the Centers for Disease Control, depression reduces cognitive performance one-third of the time—and you have a petri dish of too many unnecessarily-high unhealthy work environments. "To help your employees mitigate these health risks and improve mental clarity and motivation, become part of the solution," writes Corcos. An example of what you can do? Improve the nutritional quality of the food and drink offered in the building. Vending machines and office parties with snacks and drinks high in sugar not only provide an eventual crash in energy levels and mental clarity after consumption, but they also contribute to long term health problems. Instead, Dr. Casey Means suggests offering glucose-stabilizing snacks such as nuts, seeds, berries, sliced veggies, hummus, olive tapenade, bean dips, nut butters, grain-free nut-based crackers, roasted seaweed and roasted chickpeas. She says that, "these types of snacks tend to generate less of a glucose spike, thereby helping employees maintain energy levels and mental clarity while also providing their brains and bodies with health-promoting nutrients." At the same time, encourage employees to monitor their glucose levels and corresponding daily energy and mental sharpness, as well as overall physical and mental health. Corcos includes other solutions to a healthier workplace, so be sure to read the entire article. Ultimately, the modern workplace needs to value the physical and mental health of its employees.

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Teams quick start guide

Whether you are new to Teams and need to learn the basics or you are using Teams and want a handy reference, this Quick Start Guide for Teams is a must-have-close-by-tool. It includes start up necessities, such as buttons, tabs and channels, but also includes the how-to tasks you need to know only when you're ready to do them: start an impromptu meeting, make video and audio calls, share a file, add apps, and search for stuff, for example. Keep this guide handy and share it with other users!

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Modern Cloud

Optimize your cloud experience while lowering costs for your Windows Server desktops and apps. Don't miss out on all the amazing features Windows Virtual Desktop has to offer and subscribe now.

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How AI is transforming healthcare

Artificial intelligence (AI) is driving massive innovation in the healthcare and life sciences industries. It's expediting advances in drug research and discovery, allowing for better and faster diagnoses, and enabling far greater efficiency in business processes. Considering how many can benefit from AI advancements in the healthcare industry, it's a sector where technology stands to have the one of the biggest impacts on society. Read this article to learn how #AI, machine learning, and robots will continue to shape the future of the healthcare industry and enhance patient experiences in the upcoming decades.

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Security Azure Infographic

Securely harness the power of the cloud with Azure Advanced Threat Protection. This infographic outlines how your organization can trust Azure Advanced Threat Protection as it provides real-time security at enterprise scale, detect threats quickly, and allows your business to stay focused on what's important.

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Move and modernize your Microsoft workloads with Azure

Hand in hand with digital transformation, cloud technology has seen outstanding growth. Because of the rapid pace of adoption, it has overtaken traditional on-premises hardware. Given the cloud's huge potential across industries, verticals such as manufacturing, railways, banking, retail, education, and healthcare are switching to cloud services to optimize their reach and performance and increase their flexibility. But moving to the cloud is a strategic move, and it requires organizations to make careful internal analysis in choosing the features that will allow them to get the most out of their cloud migration. By reading this infographic, you'll learn more about the most important benefits and features of Microsoft Azure. You'll also discover how the Microsoft cloud is helping businesses enjoy unparalleled cost savings, easily plan migrations, avoid the complexity of multivendor support, and modernize existing cloud applications.

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The leading South African law firm steps up digital innovation to build the legal practice of tomorrow

With over 150 years of history and experience in the legal market, Webber Wentzel has become one of South Africa's most prominent law firms, operating at the forefront of legal services and home to the country's longest-standing pro bono practices. The firm aims to act as a beacon of innovation for the industry. In this video, see how Webber Wentzel has taken advantage of the capabilities of Office 365 to create a more efficient and collaborative workplace for its teams, while facilitating and securing client interactions.

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Thought Leadership: Teams Future Features

This article describes various new features in Microsoft Teams, including enabling calls in separate windows and pinning meeting controls to the top of your screen.

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Themes for sales success

This infographic provides 4 key themes for sales success, including building and strengthening relationships with key prospects and engaging with the whole buying committee. It also notes that success is all about scale and cross-platform is key.

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How AI will change the way we work in 2020

Thanks to AI, business applications will soon be able to answer complex questions, help users navigate interfaces, and enable cloud vendors to reduce support from personnel to manage their loads. AI is also being used in various software applications to help decision-makers identify and automate repetitive tasks, improving employee productivity. Increased understanding of how to better implement AI in business applications likely will lead to the emergence of new features, such as natural-language processing (NLP), that can help managers interact in more-intuitive ways with AI-powered apps. In this article, you'll learn about the innovative features powered by AI and machine learning (ML) that you can expect to see in business applications in the next five years.

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5 ways to lead effective virtual meetings with your remote teams

With virtual meetings, your team can connect from across the globe. In this article, read five tips to help you ensure high productivity and efficiency during your virtual meetings. You'll also learn techniques for keeping cameras on, connecting with your people with empathy, asking if there's anything they need, ensuring there's space for attendees to share their thoughts, and setting an agenda with an outline.

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