Stop Marketing to Millennials or Gen-Z and Start Marketing to Tribes

This year, "Gen-Z are set to overtake Millennials as the biggest generation globally," writes Kian Bakhtiari of CMO network. He adds, however, that we shouldn't think of young people as a marketing segment, because they're not: "The digital age has enabled the creation of modern tribes, united by a shared mindset, rather than age or location." Demographic information alone is no longer as important. Add in different behaviors, attitudes and needs of young people, along with the fact that they are often "invisible" and populate social media platforms—and you have a more complicated yet authentic way of understanding your customer base. The fact that Bakhtiari's byline in Forbes magazine states he writes about marketing through a "Millennial and Gen-Z lens" is proof of his message. Read his entire article, "Stop Marketing to Millennials or Gen-Z and Start Marketing to Tribes" to better understand this mindset shift.

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Why Promoting Healthier Workplace Habits Will Boost Your Business

Too many existing workplace environments lack adequate value when it comes to mental health and physical fitness, according to Sam Corcos in his Entrepreneur article, "Why Promoting Healthier Workplace Habits Will Boost Your Business." Corcos acknowledges, "we're living in a fast-paced era with higher stress levels than ever," so it's crucial you show your employees you care about their health and well-being. Half of millennials and 75% of Gen Zers have left a job for mental health reasons, according to a recent study by Mind Share Partners, Qualtrics and SAP. Combine this high exit rate with the fact that according to the Centers for Disease Control, depression reduces cognitive performance one-third of the time—and you have a petri dish of too many unnecessarily-high unhealthy work environments. "To help your employees mitigate these health risks and improve mental clarity and motivation, become part of the solution," writes Corcos. An example of what you can do? Improve the nutritional quality of the food and drink offered in the building. Vending machines and office parties with snacks and drinks high in sugar not only provide an eventual crash in energy levels and mental clarity after consumption, but they also contribute to long term health problems. Instead, Dr. Casey Means suggests offering glucose-stabilizing snacks such as nuts, seeds, berries, sliced veggies, hummus, olive tapenade, bean dips, nut butters, grain-free nut-based crackers, roasted seaweed and roasted chickpeas. She says that, "these types of snacks tend to generate less of a glucose spike, thereby helping employees maintain energy levels and mental clarity while also providing their brains and bodies with health-promoting nutrients." At the same time, encourage employees to monitor their glucose levels and corresponding daily energy and mental sharpness, as well as overall physical and mental health. Corcos includes other solutions to a healthier workplace, so be sure to read the entire article. Ultimately, the modern workplace needs to value the physical and mental health of its employees.

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Teams quick start guide

Whether you are new to Teams and need to learn the basics or you are using Teams and want a handy reference, this Quick Start Guide for Teams is a must-have-close-by-tool. It includes start up necessities, such as buttons, tabs and channels, but also includes the how-to tasks you need to know only when you're ready to do them: start an impromptu meeting, make video and audio calls, share a file, add apps, and search for stuff, for example. Keep this guide handy and share it with other users!

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Modern Cloud

Optimize your cloud experience while lowering costs for your Windows Server desktops and apps. Don't miss out on all the amazing features Windows Virtual Desktop has to offer and subscribe now.

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How AI is transforming healthcare

Artificial intelligence (AI) is driving massive innovation in the healthcare and life sciences industries. It's expediting advances in drug research and discovery, allowing for better and faster diagnoses, and enabling far greater efficiency in business processes. Considering how many can benefit from AI advancements in the healthcare industry, it's a sector where technology stands to have the one of the biggest impacts on society. Read this article to learn how #AI, machine learning, and robots will continue to shape the future of the healthcare industry and enhance patient experiences in the upcoming decades.

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Security Azure Infographic

Securely harness the power of the cloud with Azure Advanced Threat Protection. This infographic outlines how your organization can trust Azure Advanced Threat Protection as it provides real-time security at enterprise scale, detect threats quickly, and allows your business to stay focused on what's important.

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Move and modernize your Microsoft workloads with Azure

Hand in hand with digital transformation, cloud technology has seen outstanding growth. Because of the rapid pace of adoption, it has overtaken traditional on-premises hardware. Given the cloud's huge potential across industries, verticals such as manufacturing, railways, banking, retail, education, and healthcare are switching to cloud services to optimize their reach and performance and increase their flexibility. But moving to the cloud is a strategic move, and it requires organizations to make careful internal analysis in choosing the features that will allow them to get the most out of their cloud migration. By reading this infographic, you'll learn more about the most important benefits and features of Microsoft Azure. You'll also discover how the Microsoft cloud is helping businesses enjoy unparalleled cost savings, easily plan migrations, avoid the complexity of multivendor support, and modernize existing cloud applications.

View: Move and modernize your Microsoft workloads with Azure